Hi. I am a
01.
About Me
I’m Fred Johnson, a graphic designer behind Beasty Design, focused on creating visuals that feel clear, memorable, and full of character. I enjoy building design solutions that do more than look polished. They help brands communicate, stand out, and connect with people in a way that feels natural and lasting.
My work combines creativity with structure. Whether I am developing a visual identity, designing packaging, or creating branded materials for digital and print, I pay close attention to the details that shape how people experience a brand. I believe strong design should feel intentional, expressive, and useful at the same time.
Northline Studio
Visual Identity
Ember Tales
Book Cover Design
Oak & Brew
Coffee Label Packaging
Wild Root
Packaging Design
Harbor Notes
Campaign Design
03.
My Creative Expertise
Design works best when it balances personality with purpose. At Beasty Design, every project is shaped to reflect the client’s voice while also creating a visual system that feels consistent, engaging, and effective. My goal is to build work that is not only attractive, but also meaningful and easy to recognize.
1. Creative Direction
I help shape the visual direction of a project from the first idea to the final presentation, bringing together concept, mood, and design consistency across every element.
2. Visual Identity
I design logos, typography systems, color palettes, and supporting brand elements that help businesses look distinctive and cohesive across platforms.
3. Brand Experience
I create design experiences that connect visuals, messaging, and presentation style so that the brand feels unified in both digital and print environments.
4. Packaging Design
I develop packaging concepts that combine strong shelf presence with clarity, personality, and brand alignment.
04.
Recent posts
Why Strong Visual Identity Matters for Small Businesses
Let’s work together
Have a project in mind? I’d love to hear more about your ideas and create something distinctive for your brand. Let’s build visuals that feel strong, expressive, and made with purpose.